Red Nose
Red Nose Australia is a national charity working to help save little lives and support families affected by a miscarriage, stillbirth, newborn or child death.
Offering education, research and 24/7 support.
Kiddipedia is deeply humbled to announce our partnership with Red Nose as we support their target to reduce nine deaths a day to zero preventable deaths. Kiddipedia will show its support over a wide range of activities. To begin with, Red Nose provides expert information and advice through educative articles which cover topics from pre-pregnancy to five-year-olds. We are proud to announce Red Nose articles can be accessed from Kiddipedia’s keyword search.
Today we take the time to understand more about this incredible association and their life-changing work:
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What is the Vision and Mission of Red Nose?
More than 3000 babies, toddlers and preschoolers die suddenly and unexpectedly in Australia each year. We are losing them to causes such as stillbirth, SIDS, and neonatal death. This has to stop.
Our vision is a future where no child dies suddenly and unexpectedly during pregnancy, infancy or childhood; and our mission is saving little lives and supporting anybody affected by the death of a child. This includes those affected by miscarriage, which in Australia alone is estimated to be more than 100,000 a year or one in four pregnancies.
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How does the organisation deliver this?
Through funding vital research, education, and bereavement support services:
Research: Red Nose supports world-leading research into the causes and prevention of sudden and unexpected death in infancy, including stillbirth and SIDS. The outcomes of this research inform evidence-based education practices and public health campaigns.
To date, Red Nose has contributed more than $17 million into research. Find out more about our current research projects.
Education: Red Nose is Australia’s leading authority on safe sleep and safe pregnancy education, providing evidence-based advice and training to new and expectant parents and carers, childcare educators, and health professionals nationally. All our safe sleep and safe pregnancy recommendations are based on scientific evidence.
Our Back to Sleep public health campaign, which began in the 1980s following scientific research into a baby’s sleep position, has resulted in an 85 per cent reduction in SIDS in Australia
Bereavement Support: Red Nose provides specialised and evidence-based bereavement support from qualified counsellors free of charge to anybody affected by the death of a baby or child.
We also offer tailored Grief and Loss training packages to workplaces that draw on our 40 years of experience in bereavement counselling.
We encourage anybody affected by the death of a child can contact our 24/7 Bereavement Support Line on 1300 308 307.
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What are the Red Nose safe sleep recommendations? Why are they so important?
Red Nose’s Safe Sleep recommendations came from more than 40 years of evidence-based research. As a result, Red Nose has led the world in reducing the incidence of SIDS by more than 80%. Our evidence-based recommendations to sleep baby safely and reduce the risk of sudden unexpected death in infancy are:
- Always place baby on their back to sleep
- Keep baby’s face and head uncovered
- Keep baby smoke free, before and after birth
- Safe sleeping environment, night and day
- Sleep baby in their own safe sleep space in the parent or caregiver’s room for the first 6 months
- Breastfeed baby
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Does Red Nose fund research and if so what kind?
Red Nose funds world-leading research into the causes and prevention of sudden and unexpected death in infancy, including stillbirth and SIDS. The outcomes of this research inform evidence-based education practices and public health campaigns.
To date, Red Nose has contributed more than $18 million to research.
Red Nose continues to fund research to help save little lives and create better bereavement care practices across Australia.
Recently funded research outcomes include a sleep-in-pregnancy trial that has revealed sleeping on your side during pregnancy halves the risk of stillbirth. Other recently concluded research projects include the investigation into the effect of migration and acculturation on the risk of stillbirth in Western Australia, and preventing term stillbirth in South Asian-born mothers.
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Many babies attend long daycare centres, what is Red Nose currently doing in the early education and care industry to ensure safe sleep techniques by educators?
Red Nose is recognised by the Australian Children’s Education & Care Quality Authority as a recognised national authority on safe sleeping practices for infants and children.
Red Nose provides a range of safe sleeping education and training programs for Child Care Educators, including e-learning courses, interactive workshops, a safe sleep resource kit, and a training and assessment package to ensure Services’ sleep and rest policies meet national guidelines.
For peace of mind, we encourage all new parents to ask centres about their safe sleep policies and the training the educators have completed. For more information head to the Red Nose website here
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What work is Red Nose currently doing with healthcare professionals including Maternal and Child Health Nurses, Paramedics and first responders?
Child Health Nurses, Paramedics and first responders?
Red Nose provides education and training to healthcare professionals.
Maternal and Child Health (MACH) Centres support new parents with information and health advice. MACH Centres provide Red Nose with B2B and B2C opportunities for Safe Sleep training.
Paramedics are often “frontline” with families who experience the death of a baby or child. Red Nose conducts training for Paramedics in NSW which is aimed at providing information and facilitating discussion with Paramedics about appropriate support to families whose baby or child has died. Sessions include NSW Ambulance trainees, Graduate Paramedic & Paramedics from UK & Interstate moving to NSW. With the appropriate funding, Red Nose could expand this invaluable training across Australia.
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You are most famous for Red Nose Day, where did the idea for the day come from?
The first Red Nose Day, held in 1988, urged Australians to wear a red nose and be “silly for a serious cause”. 35 years’ later, Red Nose Day is still a much-loved and iconic national fundraising event, with thousands of people taking part in Red Nose Day activities across the country each year.
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What work is Red Nose doing in conjunction with the Government to make a positive change?
Red Nose Australia is actively involved with state and federal government, and advocates and engages with influential stakeholders to improve perinatal health; to drive change and reduce preventable death; and to support the needs of bereaved families.
For more than 40 years’, Red Nose has been influential in impacting positive change in sudden and unexpected death in infancy.
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How does Red Nose support people who have been affected by the death of a baby or a child?
Red Nose provides specialised and evidence-based bereavement support from qualified counsellors and specially trained peer support workers. This service is offered free of charge to anybody affected by the death of a baby or child, from causes including SIDS, stillbirth, neonatal death and miscarriage, among other causes. Up to 60 people are affected by the death of a child, including parents, siblings, grandparents, family members, friends and colleagues.
We also offer tailored Grief and Loss training packages to workplaces that draw on our 40 years of experience in bereavement counselling.
We encourage anybody affected by the death of a child to contact our 24/7 Bereavement Support Line on 1300 308 307 or visit rednosegriefandloss.org.au
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How can parents make a donation to Red Nose?
There are many different ways you can help Red Nose continue to save little lives.
Simply head to our website rednose.org.au/donation to make a tax-deductible donation (for donations over $2).
Other ways to support Red Nose include holding a fundraiser, volunteering, leaving a bequest, making a gift in memory, or donating pre-loved clothing and goods to Red Nose clothing collections. Find out more at: https://rednose.org.au/section/support-us
- How can parents make a donation to Red Nose?
There are many different ways you can help Red Nose continue to save little lives.
Simply head to our website rednose.org.au/donation to make a tax-deductible donation (for donations over $2).
Other ways to support Red Nose include holding a fundraiser, volunteering, leaving a bequest, making a gift in memory, or donating pre-loved clothing and goods to Red Nose clothing collections. Find out more at: https://rednose.org.au/section/support-us
