Oftentimes in the world of entrepreneurship/business, you hear the term “vision” and the phrase- you must have a vision.

So, what is a vision?

A vision is a pictorial representation (visual image) of a culmination of plans, goals, and actions.

A vision is a mental picture of a place/position you can imagine yourself or your company being sometime in the future.

A vision is an illustration of your destination (destiny).

As an aspiring entrepreneur/business owner, why do I need a vision?  Is it really important? 

Having a vision is crucial for several reasons.

  • It helps you to see the “big picture” and “endgame”, which will serve as motivation to keep you pursuing your destiny/dream, despite the setbacks, opposition, and challenges.
  • It provides direction. It can be compared to a destination on a map.  Once you “see” where you are going, you automatically have an idea of the paths you must take and the strategies you must implement to arrive at that place.
  • It helps to shape the mission you wish to accomplish and the methods of delivery you will institute to manifest your desires.

Isn’t enough for me to see where I am going? Why should I explain/articulate my vision to others?

You understand what you see- now what?  Are you able to “say” what you “see”?  Can you effectively communicate what you see to others, so they can assist you in fulfilling your vision?  I am amazed at how many people I encounter who know what they see but can’t explain it.  An entrepreneur/business owner must be able to clearly articulate and analyze his/her goals, plans, and expectations, so the employees and helpers can competently fulfill their roles and play their parts in actualizing the vision.  This takes organization and methodically starting at the culmination or end of what you visualize and then working backwards.  Imagine yourself playing the role of a movie director.  Once you visualize the final product, you can then go to the beginning and create the scenes, acts, and circumstances that will lead to that perfect ending.  You can also use the analogy of your vision/dream being compared to a location on a map.  Once you can “see” your destination, you can automatically determine the paths, strategies, and directions needed to get there.

Being a true visionary means you are capable of confidently convincing others that you know where you are going.  When you are sure that you possess a divine pictorial image, it becomes easy to boldly speak what you envision to others.  This is what ultimately makes the difference between the entrepreneur who can persuade others to journey with him/her vs. the entrepreneur who must travel alone.