On Saturday 19 and Sunday 20 October 2019, PETstock’s charity arm, PETstock Assist, will host its fourth annual microchipping initiative, providing heavily discounted microchipping services across the country.

The purpose of the initiative is to encourage responsible pet ownership in an effort to break the cycle of pets needing to find homes.

The simple and affordable procedure can greatly assist in the quick and safe return of lost pets; reducing stress for owners and reducing the burden on pounds and animal rescue groups.

The $10 flat rate, which is a fraction of the usual price of $80, aims to encourage more pet owners to get their pets microchipped to keep them out of pounds, where it is estimated up to 200,000 pets are euthanised every year in Australia1.

The initiative has seen a reduced number of pets being brought in for the procedure each year, suggesting fewer Aussie pets remain non-microchipped.

PETstock Assist Charity and Events Coordinator, Jess Guilfoyle, says in 2016 and 2017, 8,210 and 6,566 animals were presented for microchipping respectively.

“In 2018, we were pleased to see that number further reduced to 4,200 and hope to see the number of pets in need of microchipping decrease again this year,” she says.

“Microchipping is mandatory in most states; however, thousands of pets still remain non-microchipped despite the introduction of new laws.

“Whether due to the usual cost of microchipping, lack of awareness on the laws, or owners not understanding how crucial microchips are to the safe return of lost pets.

“In South Australia alone, only 6% of all cats that came into the RSPCA in 2017 were microchipped2, making owner and pet reunions all the more difficult.

“If you haven’t had your pet microchipped, this is a fantastic opportunity to book an appointment at your local PETstock store to ensure your pet’s safety, should they ever get lost.”

National Project Manager for the PETstock Assist Microchip Blitz, Christine Robertson, says the panic of losing a pet can be heartbreaking for pet owners as well as a traumatic experience for the lost animal.




“The Microchip Blitz aims to offer peace of mind for pet owners while reducing strain on rescue groups, who are often already understaffed and underfunded.”

Pet owners are encouraged to make an appointment online for their local PETstock store once appointment times are released in October. Owners can bring in dogs, cats and small animals including rabbits and guinea pigs. Unfortunately, horses, livestock, birds and reptiles will not be eligible.



What:              PETstock Assist Microchip Blitz

Date:                Saturday 19 and Sunday 20 October 2019

Time:              Times for each store will be detailed at

Location:      Participating PETstock stores across Australia

Cost:                $10 per pet (by appointment only)

How:                 Visit in October to make a booking