Media kindly brought to you by Bae The Label


Pregnancy is a miraculous journey that can bring about a wealth of changes to both our body and mind. During this beautiful time, our bodies undergo significant changes to support the growth and development of our baby. These changes can be overwhelming and sometimes leave us feeling a little vulnerable and self-conscious about our appearance. As our expanding stomach grows, breasts get more prominent, and weight gain increases, making it difficult to find clothes that fit comfortably and flatter our new shape.

In addition to the emotional changes, the physical discomforts of pregnancy can’t be denied; the back and leg pain can further exacerbate our feelings of discomfort and self-consciousness. For this reason, we need to prioritise comfort during this time, as it can significantly impact our overall well-being. We’d all agree that pregnancy is one of the most memorable times in a woman’s life. It’s a time when we feel various emotions, good and bad, and undergo many physical changes. During this time, it’s essential to focus on emotional, physical, and spiritual well-being; one way to do that is through our clothing.

A growing body of scientific evidence indicates that emotional health plays a crucial role in our well-being during pregnancy. Studies have shown that maintaining good emotional health during pregnancy and focusing on feeling good has considerable benefits for both the mother and baby.

One way to prioritise comfort during this time is by investing in quality modern maternity and nursing designs designed to accommodate a growing belly. Choosing suitable clothing that supports a woman’s changing shape and provide maximum comfort is essential. These clothes can help alleviate the physical discomforts associated with pregnancy and enable us to move freely and confidently through our day-to-day life.

To help us better understand the benefits of choosing the right maternity clothes, we speak with the experts at Bae The Label, a leading brand in stylish maternity and nursing clothing that feel less….maternity.

Why is choosing suitable maternity clothing important?

Pregnancy is a time to celebrate the incredible power of the female body and the beauty of new life. Investing in high-quality modern maternity and nursing designs allows us to embrace our changing bodies and feel empowered and confident throughout this transformative experience. Not only will us make us feel better physically, but it can also positively impact our emotional well-being, helping to create a more joyful and fulfilling pregnancy journey.

Wearing beautiful and high-quality maternity clothing can help boost our self-esteem and confidence, making us feel proud and empowered during this life-changing journey. It’s crucial to embrace the changes that come with pregnancy and prioritise taking care of ourselves physically and emotionally. By investing in comfortable and flattering maternity clothing, we can enjoy this miraculous journey with greater ease and joy.

Maintaining good emotional health during pregnancy is crucial for ensuring the best possible outcomes for both the mother and baby. It’s good to know that Bae The Label’s range offers a range of stylish and comfortable maternity clothes that cater to the needs of modern mothers, focused on feeling good and promoting a happy and positive pre and post-birth experience.

How Can Bae The Label’s Maternity Clothing Help?

As an Australian-based label owned by mums for mums, Bae’s quality designs are made to fit and flatter your changing body, with beautiful, stylish details aimed to make you feel good.

Bae The Label’s range has many original designs that look great and are designed to support and flatter a woman’s changing body. The team at Bae The Label understand the importance of emotional and physical well-being during pregnancy.

What you wear plays a significant role in self-care during this time and can positively impact your mental and emotional health. Choosing suitable maternity wear offers additional support and comfort, assisting your body to better deal with the added pressures of growing a little human inside with the added pressures on your organs, muscles and joints.


Here are a few reasons why Bae The Label is the perfect choice for modern motherhood:

  1. Comfort: Bae, The Label’s clothing, is designed to fit and flatter your changing body. Their pieces are made from high-quality fabrics that are soft, stretchy, and breathable, making them perfect for all-day wear. From maternity pants and shorts to nursing tops and dresses, Bae The Label has you covered.
  2. Style: Just because you’re pregnant doesn’t mean you must sacrifice style. Bae The Label’s maternity clothing is designed to be on-trend and fashionable, so you can look and feel your best during this special time.
  3. Functionality: Bae, The Label’s clothing, is stylish, comfortable, and practical. Their nursing tops and dresses make breastfeeding easy and discreet. At the same time, their maternity pants and shorts have adjustable waistbands that can be worn throughout pregnancy.
  4. Sustainability: Bae The Label is committed to sustainability and ethical production practices. Their clothing is made from eco-friendly fabrics, and they work with ethical factories to ensure fair labour practices.

Bae The Label understands the needs of pregnant and nursing women. Their mission is to make modern and stylish maternity clothes that feel less like “maternity” and more like everyday clothes that women would love to wear. With their range of maternity clothes, Bae The Label has become the go-to brand for modern and stylish mums-to-be.

What is different about their range?

One of the most essential things for pregnant women is finding clothes that fit and flatter our changing bodies. Bae The Label’s maternity clothes are designed with details that count and are made to fit and flatter a woman’s growing bump. They offer flattering maternity dresses that look great with or without a bump and can easily transition into nursing. The nursing dresses are designed to make breastfeeding more accessible, with discreet nursing access and easy-to-wear styles that make breastfeeding in public more comfortable.

Bae The Label’s maternity jeans are designed to be comfortable and supportive. They offer a range of styles and washes that will flatter any figure. These jeans won’t slip down and are made to stay in place even as the bump grows. Their collection of bump-friendly dresses is perfect for any occasion, from casual outings to special events. With stylish designs and comfortable fabrics, these dresses will make any pregnant woman feel beautiful and confident.

Activewear is also an essential part of any pregnant woman’s wardrobe. Bae The Label offers a range of maternity activewear, including leggings, maternity bike shorts, and bras made from technical lycra. These clothes are stylish and provide the support needed during pregnancy. With their comfortable and supportive fabrics, Bae The Label’s activewear is a dream to wear, whether exercising or running errands.

One of the best things about Bae The Label is that their clothes don’t just cater to pregnant women. They also have a range of nursing bras designed for comfort and support. These bras are made from soft and breathable fabrics, with discreet nursing access for ease of use. They also offer a range of maternity leggings, perfect for everyday wear. These leggings are made from comfortable and stretchy fabrics that are perfect for a growing bump.

Choosing suitable clothing can make a big difference in how a woman feels during pregnancy. With Bae The Label, women can choose from a range of modern and stylish designs that are made to flatter their changing bodies. The clothes are designed to be comfortable and supportive, with details that count. They are also designed to be versatile, with many styles that can transition from pregnancy to nursing with ease.

In addition to providing women with quality maternity clothes, Bae The Label is an Australian-owned brand. The company is run by mothers who understand the needs of pregnant and nursing women and are committed to providing quality designs that cater to those needs. This means that when you choose Bae The Label, you are choosing to support a local business that cares about the well-being of pregnant women.

Pregnant women’s emotional, physical, and spiritual well-being is essential. Choosing the right maternity clothes can play a significant role in supporting these areas.

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