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- Nearly half of all Australian parents are anxious about their children’s ability to reach major life and financial milestones, including the ability to buy a home in Australia (50%) or accessing experiences they themselves took for granted such as sports/after-school activities (41%) and pursuing further study (44%).
- Nearly nine in ten parents (87%) stated they would be comfortable investing for their children if they had access to a platform that made it easy, with an average willingness to invest $376 per month.
- However, one in five parents (20%) have no savings or investments set aside for their children.
Sydney, Australia – Monday 25th May 2026 – Wealth app, Sharesies, has today released the results of a survey which reveals how Australian families are thinking about finances and the future, finding that nearly half of Australian adults feel anxious about their children’s ability to reach traditional financial and life milestones. This includes the ability for their children to buy a home in Australia (50%) or accessing experiences they themselves took for granted such as sports/after-school activities (41%) and pursuing further study (44%). In fact, 49% of Australians admitted that concerns about their children’s financial future contributed to their decision to limit their family size or not have children at all.
To help families build a more financially secure future, Sharesies has released Kids investing accounts in Australia, giving families the opportunity to start building long-term wealth through investing on behalf of children in their lives.
A generation of parents caught between worry and hope
The research of over 1,000 Australian adults paints a picture of parents navigating financial concern alongside cautious optimism.
Seven in ten Australians (73%) expect to pass on financial assets to their children however over two thirds (69%) of respondents remain uneasy about their children’s financial future, with over one in five (22%) believing their kids will be financially worse off than themselves.
Parents want to invest but a savings gap persists
Pushing past the anxiety, Australian parents are seeking a way to build their wealth through investing. Research shows that parents and caregivers have a willingness to invest every month, but are facing barriers in practice. The most prevalent barrier among parents is uncertainty about where to start, with nearly nine in ten parents surveyed (87%) saying they would start investing for their children if they had access to a platform that made it easy.
Similarly, those already investing on behalf of their children are balancing rising costs with their goals, with three in ten parents (29%) saying they are saving or investing less than planned 12 months ago. Among all parents surveyed, one in five (20%), have no savings or investments set aside for their children.
Sharesies introduces Kids Accounts to close the gap
Recognising the demands of parents, Sharesies has introduced one of its most requested features, Kids Accounts. With no minimum investment and access to over 10,000 companies and ETFs across Australian, US, and NZ share markets, Sharesies allows any adult who has a child in their life (such as grandparents) to set a child up for their future and help build positive long-term financial habits.
Brooke Roberts, Co-founder and Co-CEO at Sharesies said:
“At Sharesies, we believe wealth creation should be accessible to everyone. We know that this doesn’t happen in isolation; it’s built, shared, and passed down within families.
“Kids have an incredible financial advantage—the gift of time. By providing the tools to build portfolios for both adults and the next generation under one roof, we’re helping families lock in that advantage early. It also opens the door for conversations about money, helping parents pass down the vital financial habits and confidence that keep wealth thriving across generations.
“We are absolutely thrilled to bring this feature which is designed to grow alongside kids, turning wealth creation into a shared family journey from the very first investment.”
Sharesies’ Kids Accounts is the first step in a broader wealth ecosystem, with new tools and features set to roll out over the coming year to connect investing, spending, and saving together in one app.
Research methodology
The Sharesies research was conducted online by YouGov between 30 April – 5 May 2026, comprising a nationally representative sample of 1,014 Australians aged 18+ and a separate survey of 1,010 Australian parents with children under 18. Data was weighted by age, gender, and region to reflect the latest ABS population estimates.
About Sharesies
Sharesies is a wealth app that over 1 million Aussies and Kiwi have joined to build long-term wealth. With over AU$10 billion of platform assets, it offers investors the opportunity to buy shares and ETFs across the AU, US, and NZ markets with no minimum investment.
Sharesies Business works with over 600 private companies and listed companies across Australasia to better understand and connect them with their retail investors. Services include raising capital, staff share schemes and an investor relations tool and dashboard Sharesies Open.
Sharesies is a certified B Corp, meaning the company is committed to delivering a positive impact for its customers, suppliers, workers, community, and the environment.
For more information about Sharesies, visit https://sharesies.com.au/
This release is provided by Sharesies Australia Limited (ABN 94 648 811 830, AFSL 529893) and is intended for general information purposes only. It does not constitute financial advice and does not take into account your personal objectives, financial situation or needs. Before making any investment decision, you should consider whether the information is appropriate for your circumstances and seek independent financial, legal or tax advice where appropriate.
