Unique Christmas Gift Ideas for Children that Won’t Cost the Earth

Written by Alice Zsembery   Christmas is barrelling towards us and, whilst you may find yourself saying that there is nothing that the kids NEED this year, inevitably, somehow you also end up finding yourself wandering around the toy stores… Continue Reading >

How to Cultivate Mindfulness in Children: The Little Potion Co’s Enchanting Journey into Mindful Magic

In the hustle and bustle of modern life, teaching children the art of mindfulness is like giving them a superpower. This essential life tool lays the groundwork for emotional well-being and equips them to navigate life’s currents with clarity of… Continue Reading >

How To Childproof Your Backyard

Do you have fond memories of playing in the backyard as a child? Whether it was splashing around in the pool on a hot summer’s day, tasty family barbecues or simply running amuck with siblings after school, backyard shenanigans provide… Continue Reading >

Potion Play: Providing Magical Parent-Child Connections

A profound moment exists when a child innocently looks up and asks a parent to make time to play. This is every child’s wish. It’s a simple yet profoundly significant desire — a child opening their heart, extending an invitation… Continue Reading >

Daily Routine of Newborn – Top 5 Tips

Bringing home a new baby for the first time is an exciting time for any family but whether it is your first baby or not, there is no question that the new arrival is going to mix things up when… Continue Reading >

Unlocking the Power of Creativity: Style 4 Ever’s Airbrush Plush

When life often feels like a fast-paced race against time, there’s something truly special about slowing down and indulging in the art of creation. Taking the time to pause and allowing our children’s creative spirits to soar is a journey… Continue Reading >

Little Live Pets – My Puppy’s Home: Where Imagination Meets Education

  In the ever-evolving world of children’s toys, discovering one that seamlessly blends education, creativity, and delightful surprises in a single package is a rare gem. Little Live Pets – My Puppy’s Home is a heartwarming addition to the range… Continue Reading >

Bitzee: An Exciting Journey Into The Future of Play

Every now and then, a toy emerges that stands head and shoulders above the rest, one that transcends the ordinary by providing a refreshing blend of entertainment, education, and emotional connection. Today, we are thrilled to introduce you to an… Continue Reading >

10 Ways to Boost Your Tween’s Creativity

As parents, we want our children to be successful in whatever they do.  We want them to have happy and productive lives, and we believe that creativity is a key ingredient for this.  But how can we encourage creativity in… Continue Reading >

10 Ideas To Encourage Effective Play-Based Learning

If you are a new parent, babysitter, or nursery teacher, you should know that playing is one of the most important ways children learn necessary educational & life skills. Besides promoting social, emotional, physical, and cognitive skills, play-based learning encourages… Continue Reading >