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Alice Zsembery

Alice Zsembery

Alice is the founder of Jack and Lu’s: a company created with a simple dream of bringing back real childhood; where the toys were simpler, the items were fewer and the imaginations were greater.

With the birth of her second child and a renewed need to be at home whilst caring for a baby, Alice quickly became frustrated with the lack of books that encouraged play at home for her eldest without too much focus on crafts, huge setup times or a large investment in materials.

Sick of the Mumma’s guilt that goes with not being able to sit in a park all day and even more sick of a cluttered house, full of large, cheap, noisy toys that were never played with, Alice sought about writing the book herself.

In early 2018 her new book “Real Kids, Real Play” was released which details 150+ activities to do around the home using household items.
It is her hope that it can help make every parent, guardian, grandparent’s and carer’s role just that little bit easier.



The Working Parent Juggle; Tips to occupy the kids at home when you really need to get things done

Written by Alice Zsembery   As parents, we are constantly juggling the various demands that having kids brings and, when you throw in a career that you are desperately trying to hold onto, another juggling layer is involved… In an… Continue Reading >

Ways to Help out the Grandparents who Help with Regular Childcare

  Written by Alice Zsembery The coming of a New Year for parents of preschoolers signifies many things; a start (or new room) at childcare, negotiation of days at work and/or juggling kinder hours. For so many of us, this… Continue Reading >

Unique Christmas Gift Ideas for Children that Won’t Cost the Earth

Written by Alice Zsembery   Christmas is barrelling towards us and, whilst you may find yourself saying that there is nothing that the kids NEED this year, inevitably, somehow you also end up finding yourself wandering around the toy stores… Continue Reading >

“Less is More”; why having fewer, but better quality and adaptable toys are beneficial for your children

Written by Alice Zsembery   Do you ever feel like you are drowning in toys? That it doesn’t matter how much you sort and store them, they suddenly reappear only to be strewn across the house and disregarded after less… Continue Reading >

Unique Gift Ideas for an Expectant or New Mum

Written by Alice Zsembery   Have you got a friend that is expecting or recently had a baby? Lost for a gift idea? The chances are that they have already stocked up on the essentials and are probably drowning in… Continue Reading >

DIY Entertainment for a Good Old Fashioned Birthday Party

Written by Alice Zsembery   In the era of jumping castles and children’s entertainers, play centres and big birthday budgets, have you ever wondered where all those good old-fashioned party games have gone to? It’s time to bring back some… Continue Reading >

How to be a New-Old fashioned parent?

All parents have different opinions on how to raise children, and there isn’t a magical formula that works for every child. With the influx of contemporary parenting terms and techniques like Helicopter parenting, Tiger parenting, Lawnmower parenting it’s no wonder… Continue Reading >

5 Easy STEM play ideas and experiments for pre-schoolers using household items

It’s the buzzword of the decade…but STEM learning is more than just that… The acronym (standing for Science, Technology, Engineering and Maths) is used to describe a way of thinking in a more connected and holistic way and encouraging knowledge… Continue Reading >



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